The Power of Better World Shopping

bwsgcover.jpgWho knew something as simple as a list of companies could be so inspiring?  Can a list make that big of difference?  According to Ellis Jones’ incredibly compact, but informative book, The Better World Shopping Guide, a grocery list is not complete without this companion.  Jones’ has combined his 15 years of research and social responsibility to develop a book filled with an easy-to-understand ranking system for common products.  Everything from baby care, beer, and electronics to toys, seafood, and desserts, Jones has assigned a letter grade from A to F.  The letter grade ranks a company’s contribution, good or bad, to five issues: human rights, the environment, animal protection, community involvement, and social justice.  Wow!  That is lot of difference-making happening with our dollars. In the short time I have owned the book, already I find myself becoming a more issue-orientated shopper. For example, Kraft (as in macaroni and cheese) didn’t rank so well and I consider that fact when I’m shopping. Know what else is a good idea?  Voting—every day—with your dollar.  Now THAT is power!

Find It Here: The Better World Shopping Guide

Win It! We’re giving away a copy of The Better World Shopping Guide! Click here to fill out our simple entry form. Just enter “BW10” as the giveaway name and provide the answer to this question: what is one of the product categories in the book? North American residents eligible. Enter by 10/29/08. Contest closed. Congrats, Cathy!

Editor’s Note:  You’ll see in our left sidebar a promotional ad for a special on PBS’ Frontline called Heat: A Global Investigation that will begin airing on October 21. Global warming is an unparalleled threat to all life on planet Earth. We urge you to watch this show if you can!