We believe that reducing our everyday exposure to harmful substances is important to our families’ health and our environment.

We believe that by using our collective buying power to support green products, we can send a strong message to companies that we want safe products.

We believe that going “green” doesn’t have to be an all-or-nothing proposition, and that every green choice we make, no matter how small, is significant.

We believe that sometimes the green choice is too expensive or too inconvenient. And that’s just reality. But we also believe that knowing that we have a choice is half the battle.

We believe that, oftentimes, buying less is the greenest choice of all.